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Redefine Your Identity, Energy, And Confidence In 12 Months.

The New Standard isn’t another workout plan. It’s the 8-pillar framework that uses your body as the first lever to rebuild your mind, career, relationships, and life, so you stop surviving and start leading.

The Challenges You Face

The Challenges You Face

The Challenges You Face

This Is Why You’re Still Stuck.

No Clear Identity

You don’t know who you should become, so every effort feels wasted.

No Clear Identity

You don’t know who you should become, so every effort feels wasted.

No Clear Identity

You don’t know who you should become, so every effort feels wasted.

Lack Of Consistent Habits

You start strong but never build systems that survive real life.

Lack Of Consistent Habits

You start strong but never build systems that survive real life.

Lack Of Consistent Habits

You start strong but never build systems that survive real life.

Toxic Environment

Low-standard friends and poor boundaries keep dragging you down.

Toxic Environment

Low-standard friends and poor boundaries keep dragging you down.

Toxic Environment

Low-standard friends and poor boundaries keep dragging you down.

Fitness Without Direction

You either obsess over it or treat it like a checkbox, never as a foundation.

Fitness Without Direction

You either obsess over it or treat it like a checkbox, never as a foundation.

Fitness Without Direction

You either obsess over it or treat it like a checkbox, never as a foundation.

Relationships Draining Confidence

Friction and poor communication spill into every other area of your life.

Relationships Draining Confidence

Friction and poor communication spill into every other area of your life.

Relationships Draining Confidence

Friction and poor communication spill into every other area of your life.

Our Framework

Our Framework

Our Framework

The 8 Pillars Of The New Standard.

01

Self-Respect

Stop tolerating low standards in your body, career, and relationships. With self-respect, you protect your time and energy, set real boundaries, and finally feel proud of the man in the mirror.

01

Self-Respect

Stop tolerating low standards in your body, career, and relationships. With self-respect, you protect your time and energy, set real boundaries, and finally feel proud of the man in the mirror.

01

Self-Respect

Stop tolerating low standards in your body, career, and relationships. With self-respect, you protect your time and energy, set real boundaries, and finally feel proud of the man in the mirror.

02

Tenacity

Most men quit when life gets difficult. Tenacity means pushing through setbacks, training even when busy, and refusing to accept average.

02

Tenacity

Most men quit when life gets difficult. Tenacity means pushing through setbacks, training even when busy, and refusing to accept average.

02

Tenacity

Most men quit when life gets difficult. Tenacity means pushing through setbacks, training even when busy, and refusing to accept average.

03

Accountability

Accountability is more than ticking boxes. It is becoming a man of your word — to yourself, your goals, and the people who rely on you.

03

Accountability

Accountability is more than ticking boxes. It is becoming a man of your word — to yourself, your goals, and the people who rely on you.

03

Accountability

Accountability is more than ticking boxes. It is becoming a man of your word — to yourself, your goals, and the people who rely on you.

04

Non-Negotiables

Momentum doesn’t come from motivation. It comes from simple daily actions like proper sleep, training, and focused time that become automatic.

04

Non-Negotiables

Momentum doesn’t come from motivation. It comes from simple daily actions like proper sleep, training, and focused time that become automatic.

04

Non-Negotiables

Momentum doesn’t come from motivation. It comes from simple daily actions like proper sleep, training, and focused time that become automatic.

05

Discipline

Discipline is doing what needs to be done whether you feel like it or not. It is the bridge between intention and identity.

05

Discipline

Discipline is doing what needs to be done whether you feel like it or not. It is the bridge between intention and identity.

05

Discipline

Discipline is doing what needs to be done whether you feel like it or not. It is the bridge between intention and identity.

06

Ambition

You are not here just to get fit. Ambition means setting bigger goals for your career, relationships, and life, and then working backwards to build them.

06

Ambition

You are not here just to get fit. Ambition means setting bigger goals for your career, relationships, and life, and then working backwards to build them.

06

Ambition

You are not here just to get fit. Ambition means setting bigger goals for your career, relationships, and life, and then working backwards to build them.

07

Resilience

Life will test you. Resilience is bouncing back quickly, turning failure into feedback, and keeping calm under pressure.

07

Resilience

Life will test you. Resilience is bouncing back quickly, turning failure into feedback, and keeping calm under pressure.

07

Resilience

Life will test you. Resilience is bouncing back quickly, turning failure into feedback, and keeping calm under pressure.

08

Determination

Most men never finish what they start. Determination ensures you follow through, hold your standards, and create change that lasts.

08

Determination

Most men never finish what they start. Determination ensures you follow through, hold your standards, and create change that lasts.

08

Determination

Most men never finish what they start. Determination ensures you follow through, hold your standards, and create change that lasts.

Real People, Real Results

Proof That Change Is Possible For You.

Real People, Real Results

Proof That Change Is Possible For You.

Real People, Real Results

Proof That Change Is Possible For You.

Apply Now To Begin Your Transformation.

Apply Now To Begin Your Transformation.

Apply Now To Begin Your Transformation.

Why We’re Different

Why We’re Different

Why We’re Different

The Smarter Way To Create Lasting Change.

Others

Generic workout and nutrition plansn

Surface-level motivation and habit trackers

Treat fitness in isolation

No real identity shift

Results that collapse when life gets busy

The New Standard

Body as the lever for total transformation

8-Pillar identity framework

Systems built to last in real life

Direct coaching with empathy and clarity

Confidence and freedom that compound for life

Others

Generic workout and nutrition plansn

Surface-level motivation and habit trackers

Treat fitness in isolation

No real identity shift

Results that collapse when life gets busy

The New Standard

Body as the lever for total transformation

8-Pillar identity framework

Systems built to last in real life

Direct coaching with empathy and clarity

Confidence and freedom that compound for life

Others

Generic workout and nutrition plansn

Surface-level motivation and habit trackers

Treat fitness in isolation

No real identity shift

Results that collapse when life gets busy

The New Standard

Body as the lever for total transformation

8-Pillar identity framework

Systems built to last in real life

Direct coaching with empathy and clarity

Confidence and freedom that compound for life

FAQs

Still Wondering If This Is Right For You?

01

Do I need to have gym experience?

No. You don’t need any gym experience at all. I’ll guide you step by step, making sure everything is clear and doable for your level. Whether you’re brand new or have trained before, the plan will meet you where you are.

02

Will I need to follow a strict diet?

Absolutely not. I don’t believe in strict, miserable diets. We’ll focus on a structure that actually works for your lifestyle, foods you enjoy, flexibility when you need it, and results without cutting out everything you love.

03

How much time will this take per week?

You won’t need to live in the gym to see results. Most of my clients train between 3–5 times per week, depending on their goals and schedule. I’ll help you find a routine that fits your lifestyle so you can stay consistent and make real, lasting progress.

04

How much will it cost?

This is purely bespoke. If I am unable to help you, I will be the first person to admit this. Let's chat and find the exact strategy for you

05

Is it just Fitness Coaching?

Not at all! From my experience, there is often a deeper issue with men's health and motivation. I have worked with many people on their fitness, their routines, their business. Whatever the issue, I am here to help.

FAQs

Still Wondering If This Is Right For You?

01

Do I need to have gym experience?

No. You don’t need any gym experience at all. I’ll guide you step by step, making sure everything is clear and doable for your level. Whether you’re brand new or have trained before, the plan will meet you where you are.

02

Will I need to follow a strict diet?

Absolutely not. I don’t believe in strict, miserable diets. We’ll focus on a structure that actually works for your lifestyle, foods you enjoy, flexibility when you need it, and results without cutting out everything you love.

03

How much time will this take per week?

You won’t need to live in the gym to see results. Most of my clients train between 3–5 times per week, depending on their goals and schedule. I’ll help you find a routine that fits your lifestyle so you can stay consistent and make real, lasting progress.

04

How much will it cost?

This is purely bespoke. If I am unable to help you, I will be the first person to admit this. Let's chat and find the exact strategy for you

05

Is it just Fitness Coaching?

Not at all! From my experience, there is often a deeper issue with men's health and motivation. I have worked with many people on their fitness, their routines, their business. Whatever the issue, I am here to help.

FAQs

Still Wondering If This Is Right For You?

01

Do I need to have gym experience?

No. You don’t need any gym experience at all. I’ll guide you step by step, making sure everything is clear and doable for your level. Whether you’re brand new or have trained before, the plan will meet you where you are.

02

Will I need to follow a strict diet?

Absolutely not. I don’t believe in strict, miserable diets. We’ll focus on a structure that actually works for your lifestyle, foods you enjoy, flexibility when you need it, and results without cutting out everything you love.

03

How much time will this take per week?

You won’t need to live in the gym to see results. Most of my clients train between 3–5 times per week, depending on their goals and schedule. I’ll help you find a routine that fits your lifestyle so you can stay consistent and make real, lasting progress.

04

How much will it cost?

This is purely bespoke. If I am unable to help you, I will be the first person to admit this. Let's chat and find the exact strategy for you

05

Is it just Fitness Coaching?

Not at all! From my experience, there is often a deeper issue with men's health and motivation. I have worked with many people on their fitness, their routines, their business. Whatever the issue, I am here to help.